DOMINIQUE FARRELLY
Aspiring Journalist
A Brief Introduction
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Hi, I'm Dominique! Nice to meet you!
With aspirations to be a professional journalist and reporter, whilst also holding a strong passion for writing, I have started my own blog, which relates to young adults, lifestyle and sharing my experiences, the good, the bad and the ugly. Several internships with creative agencies such as, Cyclone advertising and Ruby Slipper Consultancies have shaped my understanding of social media platforms and the importance of engaging communities with innovative and entertaining content. I pride myself on being hard working, easy going and adaptable.
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Whilst interning many of my works & concepts have been professionally published for clients including Eastland, Boutique Homes, Castle Towers & Watergardens.
I am currently interning for Wildlife Victoria where I am thoroughly enjoying combining my passions for journalism, professional writing & animals.
Professional Experience
June - July 2017
TOURISM VICTORIA/TOURISM SURF COAST
worked along side the team to redevelop copy for the "LOVE LORNE" website.
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Managing social media accounts and creating social media for daily postings
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Increased social media following and clicks by 75% since Feb.
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Producing captivating and engaging copy for social posts, including, Facebook, twitter & instagram – ensuring that brand reputation & target audience is acknowledged and respected.
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Actively researching the topic of wild life, whilst investigating new articles and stories within the media & current day.
Feb 2017 - Current
WILD LIFE VICTORIA - SOCIAL MEDIA & COPY WRITER INTERNSHIP
Feb 2016 - Jan 2017
CYCLONE COMMUNICATIONS - COPY WRITING & PRODUCTIONS INTERNSHIP
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Produced content and copy using InDesign for varies client’s social media.
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Managed @angleseaadventure instagram, producing copy and headlines
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Spearheaded Eastland’s Christmas campaign, "Let your heart be light", which featured both online & in store.
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Produced copy, headlines and subtitles for varies client’s, including making a professional homebuyers brochure for boutique homes.
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Managing client expectations through delivering varies copy options.
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Sticking to a brief, particularly important for Great Ocean Road who had a specific brand archetype and target audience.
2014 - CURRENT
ISPY RESEARCH - ACCOUNT CO-ORDINATOR & MARKETING ASSISTANT
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Co coordinating focus groups, including Myer & Cadbury
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Liaising with clients
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Research and development of archetype frame work
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Summering group research
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Flying to Sydney to be involved with a professional workshos
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taking pictures, and notes; and then completing the final report
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Working collaboratively in team environment.
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Proposed innovative marketing ideas.
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Using Instagram, Facebook, LinkedIn and blogger for various commercial businesses – including work for Aqubelle apartments, where my work is published on their social medias.
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Work for the Woman4woman campaign
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Taking photos for website, and creating clever social media posts, whilst adapting to their profession ‘style’
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Learning from an industry professional, listening and taking on all advice
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Creating professional relationships with clients
Education
2014 - CURRENT
VICTORIA UNIVERSITY
Bachelor of professional and creative writing, majoring in history.
2002 - 2012
WESTBOURNE GRAMMAR SCHOOL
Senior School head of house
Senior School Prefect
ATAR: 88.9
Score of 45 in English
FEB 2015 - MAY 2015
RUBY SLIPPER CONSULTANTS - BLOGGING & COPY WRITING INTERN
